By Staff Reporter
NESPRESSO has unveiled on the international market a Zimbabwean coffee “Tamuka mu Zimbabwe” anchored on local small holder farmers based in the eastern highlands.
The launch of the coffee is expected to contribute to the revival of coffee farming in the country which was once a major foreign currency earner.
At its peak Zimbabwean coffee farmers produced over 15,000 tons of coffee but production almost came to a complete halt as a result of climate factors and economic instability in the country. By 2017, production levels were at less than 500 tons.
However, in partnership with the global non-profit TechnoServe, Nespresso has worked with the local coffee farming community in Manicaland, to establish sustainable farming practices, bringing expert trainers and new techniques to tackle issues such as coffee processing and tree management.
Nespresso said the investment has helped to produce a higher quality Arabica coffee that will be available for a limited period in 18 countries.
“This project is not only bringing back some of the world’s best coffee – it is bringing back economic opportunities in Zimbabwe’s hard-hit rural areas,” said William Warshauer, President and CEO of TechnoServe. “As a non-profit that takes a business approach to reducing poverty, TechnoServe is excited to partner with Nespresso and the farmers of Zimbabwe to build a brighter and more prosperous future.”
In Zimbabwe Nespresso has invested US$1.2m into the five year project that is expected to transform the lives of small holder farmers in Honde Valley.
About 450 small holder farmers of which 51% are women and 90% of the coffee produced will be sold to the Nespresso at above market prices
Nespresso is investing about US$10M over the next five years to revive the coffee industries in selected countries with the aim of encouraging rural economic development. The Reviving Origins programme is part of Nespresso’s overall commitment to invest CHF500M from 2014-2020 in its sustainability program, The Positive Cup.
The launch of the Zimbabwe coffee also coincided with that of Caquetá, Colombia.
The exquisite and rare coffees are virtually unknown, and have been slowly disappearing for decades.
As a result of Nespresso’s investment and the commitment of partners, coffee farmers in these two regions are starting to rebuild sustainable livelihoods, restore their local economies and bring much-needed development to their rural communities.
“TAMUKA mu ZIMBABWE is bursting with complex fruitiness and zesty, bright acidity, with notes of cranberry to red berries, and currant to grape. It has a creamy, smooth texture when you add milk, making it an ideal coffee for a Latte Macchiato. It’s balanced and round and has sweet notes of caramel and toffee when mixed with milk ,” said Nespresso.